Tyremaker Hopes for an Upsurge in Bigfoot Sightings

Wait….don’t grab your camera and head off into the forest just yet….the News of the World won’t pay good money for photos of this particular beast – the Bigfoot monster truck. A popular drawcard at events such as demolition derbies and truck rallies across the US, Bigfoot has been boldly painted with an all-new colour scheme featuring the Firestone shield. Staff at Bridgestone Firestone North American Tire (BFNT) worked with the Bigfoot team to produce a new look for the truck, and came up with a designed intended to evoke the pride and tradition of the Firestone brand.

In addition to the well-known Firestone shield, the new look also combines the classic Bigfoot blue with traditional Firestone red as well as the tiresafety.com logo – a website created by BFNT to promote tyre and automotive safety information via the Internet.

“This new paint scheme is a fantastic way to solidify the bond between Bridgestone Firestone North American Tire and Bigfoot. The return to the traditional Bigfoot blue and incorporating the Firestone shield is a fresh spin on a classic theme,” said John Robinson, brand marketing sponsorship/events manager, BFNT.

Since 1991, Team Bigfoot has used Firestone tyres exclusively on its fleet of monster trucks. “The Firestone shield denotes 100 plus years of quality and value in the tyre business,” says Jim Kramer, vice president of operations for Bigfoot 4X4, Inc. “We are proud to display it on the new Firestone Bigfoot truck.

Aside from the Firestone Bigfoot race vehicle, Bigfoot also maintains a dedicated Firestone Bigfoot display truck that visits Firestone’s retail stores and dealers throughout the year to promote the Bigfoot/Firestone relationship. In 2006 alone, the Bigfoot fleet logged 378 display days at Firestone retail locations. Bigfoot 4X4, Inc. was founded by Bob Chandler, who created the first monster truck – the original Bigfoot – in the mid 1970s. In the following decades Bigfoot has arguably become the best known of all the monster trucks.