Paul Furlong Joins Micheldever as Motorcycle Brand Manager

Micheldever is continuing to build its motorcycle tyre wholesale operation with the recruitment of Paul Furlong as Motorcycle Brand Manager. Paul has 12 years industry experience in the motorcycle tyre niche, most recently working for one of the largest bike tyre wholesalers where he was responsible for winning and maintaining some of their largest accounts.

Furlong has grown up around motorcycle tyres, his father opened one of if not the first motorcycle tyre specialist retail outlets in the UK back in the early 1970s and moved into his current business premises in 1978. During his time in the family business he worked from the ground up and spent many years on the tools fitting and balancing tyres to all sorts of on and off road bikes, so he knows the pit falls to avoid, his talents even stretch to brake pads and C & S Kits too!

Paul Furlong aims to make replicate the success of Micheldever’s specialist 4×4 wholesale division, one of the largest and most successful 4×4 wholesale businesses in Europe, with the Motorcycle division.