New Uniroyal Creative Designs Launched

At the beginning of June, new creative designs arrived to support the Uniroyal brand. The brand has undergone an extensive revamp recently and whilst many people remember the orang-utans of the 80s, the new creatives and consumer website are designed to take the Uniroyal “firmly into the 21st century. “

Tracey Hyem, brand manager for Uniroyal, said: “The relaunch of the Uniroyal brand has been developed using comprehensive research among consumers and retailers. The findings concluded that the Rain Tyre proposition is a strong message to motorists who recognise the dangers of wet weather driving. The new designs for the point of sale feature the wet performance proposition with the headline ‘repels water’ supported by powerful imagery.”

The relaunch will be supported by consumer campaigns including a new website, competitions for customers to win Karcher pressure washers and headline grabbing PR campaigns. Uniroyal invented the world’s first rain tyre in 1969 and has been committed to designing tyres that perform in all conditions ever since. The brand’s v-tread tyres disperse water at the rate of up to 8 litres per second when a car is travelling at 60mph.

The Uniroyal range includes the Rallye 4×4 Street with optimum traction even during light off road use; and the Uniroyal Rallye 550, a Best Buy in recent consumer tests with its highest scores in both wet and dry performance. The Uniroyal Rallye 680 has a hydrodynamic arrow tread pattern for optimum protection against aquaplaning and a fuel efficient tread compound. The Rainsport 1 has proven its excellent performance capabilities over many thousands of racing miles as the control tyre for the Uniroyal Fun Cup. It’s double v-shaped grooves gives superb aquaplaning protection.