Michelin Malaysia Anticipating Huge Growth in SUV Tyre Sales

Michelin Malaysia Sdn Bhd has its eyes on a 500 per cent growth in SUV tyre sales following the introduction of the Latitude range into the country. According to a company statement Michelin is confident of increasing its SUV market share to five per cent by the end of the year, and its aims to completely revamp its SUV tyre portfolio with the Latitude Tour HP and Latitude Sports range.

“We expect Latitude to take the tyre market by storm and have targeted to sell more than 10,000 units in the coming months as our tyres are very competitively priced and offer unrivalled performance,” said general manager Ronald Sutardja. The Latitude tyres are also available in sizes for light commercials. The Latitude Tour HP, meanwhile, is available in 34 sizes between 15 and 21 inches.