Michelin Launches Touring Tyre-Inspired Footwear Line

(Akron/Tire Review) At the Barber Motorsports Park in Birmingham, Ala., Michelin North America (MNA) launched the Michelin Primacy MXV4 touring tyre and a casual footwear line inspired by the new tyre.Developed by Michelin Footwear, a division of Gear Six Technologies, Michelin’s official worldwide licensee for footwear, the MXV4 footwear line is being distributed by IGE 3 Corp., a division of Geoffrey Allen Corp. located in Secaucus, N.J.

Available this autumn in specialty retail stores, the MXV4 line features two outsoles inspired by the tyre-tread sculpture of the Michelin Primacy MXV4 touring tyre. It has full-grain premium leather uppers in variety of different styles.

“The Michelin name stands for innovation, performance and mobility worldwide,” said Tom Costin, president and CEO of Michelin Footwear. “Footwear industry insiders and consumers will continue to see many of Michelin’s popular tyre-tread sculptures creatively captured in footwear outsoles,” added Costin. “When wearing them, it’s easy to recognize the benefits of each sculpture’s design are directly in line with the type of footwear and its performance needs.”