Toyo Commits to 2008 Motor Show

Toyo Tyre UK has become the first tyre manufacturer to confirm its presence at next year’s British International Motor Show. The company has secured what it calls a ‘highly visible’ 120 square metre location at London’s dockside ExCeL complex, and plans to use the July 2008 event as an opportunity to pursue a wider target market.

“We’ve worked hard with events and print media for the last five years to become the tyre of choice for driving enthusiasts and racers, but now we need to expand our output to attract the important ‘middle’ market,” explained Toyo’s European strategy and planning manager, Mike Rignall. “The Motor Show is a valuable platform to showcase our entire product range and to help us develop a relationship with new customers who may not know what the Toyo brand stands for.” The tyremaker is planning an impressively featured stand complete with VIP area, interactive displays and show cars.