New Look for N.E. Wholesale

For N.E. Wholesale looking good isn’t the most important attribute they like to shout about but it certainly helps when operating in such a competitive industry. You may have read in a previous edition, N.E. Wholesale who’s head office is based in Middlesbrough have undergone a revamp in bringing their brand into the new decade and have opted for a simple yet classy look for their new logo.

Hazel Raffle, Marketing Manager commented: “We wanted something that would create a synergy throughout the company. We have four wholesale operations in the North of England, which are located in Middlesbrough, Newcastle, Leeds and York and are also proud to be part of Group Tyre the leading national tyre distribution network in the UK. We were determined to create an image that could be recognised across the country. Our 80 delivery vehicles are on the road 24/7 so we needed something that customers could easily identify.
“Our livery is nearly completed and looks great. We’ve had very positive feedback from our wholesale customers on how professional the logos look which also matches the feedback on our multiple same day delivery service we offer. People might be wondering why go to all the bother of re-branding. The answer is simple. We want our wholesale customers to see the added value in the service and products we supply giving us the leading edge over our competitors. We feel a fresh new look that represents these attributes is fundamental to the growth of our organisation. “

Next the company is about to start re-branding its buildings, starting with our Head office in Middlesbrough. “We have been working closely with Escott signs in Gateshead to ensure the look and professional appearance of our new signage reflects the extraordinarily high standard of service that we insist on delivering to our customers. We are continuously striving for ways to reinforce our market leading position and ensure our customers’ loyalty is rewarded with outstanding professionalism at value for money prices,” Raffle added.