Maxxis has reported that the company enjoyed a busy three days at Brityrex International 2007, the UK’s only independent tyre trade show, with the Maxxis Centres of Excellence initiative and the new Maxxis catalogue reportedly generating major interest.
“Visitors to Brityrex were the first to see our new product catalogue, which incorporates 500 tyre patterns and sizes and covers performance radials, high performance tyres and 4×4 tyres for cars and vans, plus heavy truck products and our Trailermaxx high speed trailer range,” said Derek McMartin, managing director of Maxxis International UK.
“We were also impressed with the level of interest Group Tyre members showed in the Maxxis Centres of Excellence programme, which is designed to help retailers maximise profitability though a winning combination of quality products, value for money and industry-leading delivery and technical support,” he continued. According to Group Tyre (UK) commercial operations director, Karl Naylor, several dealerships have already signed up to become Maxxis Centres of Excellence (see T&A June 2007’s retail feature for more details on this).
As far as the product range was concerned, Maxxis showed all its lead products. The high performance MA-Z1 radial, a series of road going, on/off-road and off-road 4x4s and the UE-103, MA-751 Bravo and new UR-275 from the light truck range were among the car and van tyres on display on the eye-catching Maxxis stand. In fact the decisions to base the stand design on Maxxis’ unique orange colour and locate it adjacent to the Brityrex exhibition entrance meant it was virtually unmissable.
Maxxis also showcased products from its industry-leading ATV tyre range, including the iRAZR M943/M944 radial, the Wildcat C828 and the M917/918 Bighorn.
Next to these Maxxis displayed its premium turf range, including the all-conquering Turfmaxx C165/C165S, which is specified as an OE option by all major turf machinery suppliers, and its Trailermaxx high speed trailer tyres.
According to Derek McMartin, Maxxis passenger car tyres are available exclusively from leading wholesaler Group Tyre UK Ltd.