Heading from Strength to Strength

Following its purchase by the TYM Group in 2004, TYM International has had a remarkably successful three years, with year on year growth forcing the company to seek new and larger freehold premises in Kings Lynn at the start of 2007. Although under new ownership TYM continued their longstanding relationship with Slovakian tyremaker Matador, and today have supplied the brand to UK wholesalers for more than a decade. It is largely thanks to TYM, in addition to the manufacturer’s links with Germany’s Continental, that Matador has left behind its former image as a budget brand in the UK.

In the last three or so years TYM has added two more key brands to their portfolio, with the company commencing the supply of Triangle Tyres products in 2004, an arrangement further cemented by the signing of a three-year deal in September 2006. “Triangle is a great product with a superb range in passenger, Truck and Earthmover,” commented TYM International general manager Steve Eke. “This complete product range has fitted well into the portfolio of our company.” A further feather in the company’s cap came at the end of 2004 when TYM was appointed as a UK importer of products manufactured by Taiwan-based Kenda Tire.

Prior to the company’s acquisition by the supplier of TYM tractors in 2004 the tyre business traded under a completely different name, and their change of name has meant that TYM has had to work on their own brand awareness as well as that of their products. “This was our first show under the TYM banner – we used to trade as Motokov UK – so Brityrex for us was a lot about putting our name in the market,” commented Steve Eke. At the TYM International Brityrex stand a wide selection of products supplied by the company were on show, including earthmover radials from Triangle (29.5R25 and 26.5R25) as well as passenger car and truck tyres from each of the brands TYM represents.