Hankook Europe appoints new PR manager

Hankook has appointed a new head of public relations for its European markets. Effective as of May 1, 2007, Felix Kinzer stepped into this role, taking over from Benedikt Preussner, who will now take charge of European media and event planning for Hankook Europe.

Mr. Kinzer, aged 44, has served in a number of public relations roles within the tyre industry for more than 15 years, most recently heading up his own press office in Munich, from which he supplied automotive related articles to various car and tyre magazines. Previous industry positions include head of the public relations department at Pirelli Germany and public relations manager for Bridgestone’s German operations.

Amongst other responsibilities, Mr. Kinzer will be responsible for the expansion and strategic positioning of Hankook’s pan-European press activities, a role of particular importance in light of the upcoming inauguration of the company’s Dunaujvaros production facility in Hungary, Hankook’s first in Europe.

Commenting on Mr. Kinzer’s appointment, B.J. Lee, vice president for marketing and sales for Hankook in Europe said: “We want to, in the long term, establish Hankook as a premium brand in Europe. Our products have long