Falken Launches ‘AutoLuxury’ Web Site

(Akron/Tire Review) To support its efforts in the VIP style performance market segment, Falken Tire Corp. will be launching a new Web site and online forum “dedicated to all things VIP,” the company announced. Now in its final development stages, www.autoluxurystyle.com will help consumers “learn how AutoLuxury takes the flagship sedan concept of VIP and expands it to more attainable and popular Japanese and domestic models,” Falken officials said.

Part of the site will focus on technical wheel and tyre information, including model specific offsets and wheel/tyre sizes.