Champion Spark Plugs Celebrating 100 Years

(Akron/Tire Review) Federal-Mogul Corp.’s Champion spark plug brand is celebrating its 100th anniversary this year, and plans a year-long global “Always a Champion” centennial celebration. The brand was established in 1907, and, according to Federal-Mogul, Champion is “celebrating its performance-driven heritage by looking forward to the next generation of innovative products.” Part of that will be an extensive marketing campaign, the company said.

“Champion has a rich heritage of innovation, quality and race-winning performance, yet it has always maintained a clear focus on developing breakthrough technology and powering the next racing championship,” said Garth Cole, Federal-Mogul’s director of aftermarket marketing. “That’s why we’re celebrating the Champion brand’s 100th anniversary by setting the stage for a new century of innovation on behalf of racing teams, professional technicians, and do-it-yourselfers.”