Bridgestone UK Names New Motorcycle Division Manager

Bridgestone UK has strengthened its sales team with the appointment of Andrew Whitehead as manager for its motorcycle division. According to an official company statement, Whitehead’s primary role will be to “secure Bridgestone’s market share of quality motorbike tyres.” This portfolio includes the new Battlax BT-021, a long-term replacement for the successful BT-020, the market-leading sport touring tyre.

“It’s an exciting time to join the motorcycle division following the official launch of the BT-021,” said Whitehead. “It’s a fantastic product, and the positive feedback we’ve received about the handling and performance capabilities of the tyre leads us to believe it will make a real impact in the market. The BT-020 is an incredibly tough act to follow, but my focus is to ensure the BT-021, and the rest of the Bridgestone motorbike range, can generate equally impressive unit sales.

Andrew Whitehead, 44, formerly worked in a sales capacity for Bridgestone’s truck division following a six year stint at Dunlop, where he was also responsible for truck and motorcycle tyre sales.