Amtel Brand Named Russia Superbrand

(Akron/Tire Review) For the second straight year, Amtel-Vredestein NV’s Amtel tire brand has been tapped as “Superbrand 2007” in Russia.

The Amtel brand was selected based on a series of polls and surveys of consumers and business analysts concerning product quality, brand awareness and brand recognition.

Other Superbrand 2007 winners included BMW, Samsung, VTB 24 and MasterCard.