Stapleton’s, one of the UK’s largest tyre wholesalers, has refreshed ProfitLink, its online stock ordering site. As one of the first distributors to offer an online ordering system, Stapleton’s understands how important it is for customers to be able to view stock availability before placing an order. Stapleton’s trading director, Steve Parker, commented: “ProfitLink has been available for a few years now and has been very successful. We’ve had fantastic feedback from customers about how easy it is to use and how much they rely on being able to check availability of stock.”

“ProfitLink is a sophisticated business tool used by many customers and is growing in popularity. It allows customers to place orders directly via their computer as well as accessing manufacturer’s technical information, view images of the tyres to help with identification of tread patterns.”

The new look site maintains the easy to navigate drop down menus, live stock and up to date pricing information along with the ability to manage accounts at anytime by checking the progress of orders and viewing or printing copy invoices.

Customers can also access product purchase history records via the system, which allows them to implement a more coherent buying strategy. It also acts as a useful retail tool, automatically calculating selling prices to set parameters.

Combined with ProfitLink, Stapleton’s network of six distribution centres, stocking over 500,000 tyres, four regional sales offices, 45 customer account managers and fleet of 175 vans ensures the company can provide a fast and efficient delivery service.

Steve adds: “We also get great feedback on our delivery service, with customers in the remotest areas receiving the same standard of service and next day delivery.”