RAC Announces Dates for Be Tire Smart Week

(Akron/Tire Review) Canada’s National Be Tire Smart Week will be held May 14-20, the Rubber Association of Canada announced. Similar to the U.S.’s National Tire safety Week (Apr. 22-28), RAC’s annual Be Tire Smart Campaign is designed to educate Canadian motorists on the benefits of tyre maintenance and its contribution to the environment and our families’ safety on the road.

RAC said that a recent study showed that 70 per cent of Canadians are driving on at least one mis-inflated tyre of which 23 per cent are underinflated by 20 per cent or more.

Canadian tyre retailers can register for the campaign at www.betiresmart.ca and will receive educational materials to distribute to consumers and motorists.