Progetto Marangoni Ready to Deliver

Italian manufacturer Marangoni Tyre is claiming its recent Progetto Marangoni partnership with Redline magazine is already bearing fruit at the retail level. As redline’s Toyota Yaris project car nears completion, Derek Carruthers, Marangoni (Car Tyre Division) Sales & Marketing Director, commented on the brand visibility that has been achieved through the project: “This unique media/tyre company partnership has really caught everyone’s imagination. For Marangoni it is proving a fantastic opportunity to communicate our message to a new, demanding and highly influential market, while for Redline it dramatically shifts their ambitious project car programme to a new and elevated platform.”

The Toyota Yaris has been stripped of its original engine and gearbox and all interior trim. The MR2 donor car has been purchased, its much-modified turbo already boasting printouts of 298bhp. Redline will add a chargecooler and a few hush-hush mods which will boost output to well over 300bhp.

All this will run on Marangoni Mythos UHP tyres. At the front are 225/40 R18s, which are designed to “provide total response and precision sharpness whatever the road conditions.” 255/35 R18s are positioned on the rear to transmit 300bhp plus to the tarmac. Wheels are smoky grey TechArt engineered and manufactured by a Porsche specialist.

In addition to the Marangoni tyres Agip – the leading Italian lubricant company – are providing competition oils for engine and gearbox, anti-freeze and brake fluid. Momo are supplying a state-of-the-art interior. Milltek Sport is fabricating a custom-designed exhaust that will not only sound sensational but will ensure every last ounce of power is delivered.

Progetto Marangoni coverage saw Redline carrying 36 feature pages in consecutive issues with Redline Rides. A front cover in an upcoming Redline issue will deliver even more brand exposure, while a high-profile; glamourous ad campaign will generate even more interest in the coming months.

Continued Derek Carruthers: “The response to Progetto Marangoni has been astounding. Web activity has been huge, with a growing number of hits to the Marangoni website. At trade outlets, requests for the brand are running at unprecedented levels, while on the sales front, figures are soaring. We are delighted that such major tuning brands like Agip, Momo and Milltek Sport are associated with us in what promises to be one of the most dramatic projects this year, with a distinct ‘point of difference’.”