Nexen Dealer Programme Proving a Success

The Nexen Key Dealer Programme, introduced at the beginning of the year by Stapleton’s is being well received by tyre retailers. Steve Parker, Stapleton’s trading director says: “We are delighted that the scheme is proving to be such a success but are happy to admit that it has not come as a surprise. The programme is our way of rewarding and supporting those customers who consistently support the Nexen brand and in return for committing to purchase from Stapleton’s, customers can enjoy a number of attractive benefits that really support their businesses.”

Members of the scheme benefit from a personalised reward programme which includes preferential purchasing prices, in store support in the form of leaflets and posters, branded merchandise and lifetime guarantees on products. Each member also receives a dealer reference catalogue.

Nexen tyres are available in 140 different sizes to meet the demands of the modern vehicle, from the super mini to the family car. The range of sizes and patterns on offer are also suitable for high performance vehicles and SUVs.

Nexen Tire Corporation recently announced that it is to construct one of the largest single tyre factories in China investing £87 million ($170m) over three years and plans to have the production line up and running by the end of 2007. The company is also planning to construct a new R&D centre in China at the beginning of next year meaning customers that have signed up to the Nexen Key Dealer Programme can look forward to the launch of new products and an improved range.

To find out how you can benefit by joining the Nexen Key Dealer Programme simply call the Stapleton’s sales office on 0870 60 54321 or for further information about Stapleton’s log onto www.stapletons-tyres.co.uk.