Michelin to Appeal FIA Dismissal

Maxxis is the new title sponsor of the 2007 British Supersport Championship, one of the leading motorcycle racing series in the UK and Europe and second only to the British Superbike Championship (BSB) in popularity. A top class series in its own right, Supersport is very highly rated by motorcycle manufacturers and racers alike. The 2007 season, which will be contested over 13 weekends at 11 venues throughout the British Isles, commences with two races at Brands Hatch on Monday, April 9. The final championship round is at Brands Hatch on October 14.

“Our sponsorship of the 2007 Supersport series provides us with an ideal platform from which to promote the Maxxis brand and in particular road tyres like the Supermaxx,” says Maxxis International UK managing director Derek McMartin.

“We are continuing to look for opportunities to raise our profile and since over 90% of the Supersport fans who regularly attend race meetings own a car as well as a bike, they are a prime target audience for us.”

The series organisers report that in 2006 attendances at British Superbike events increased by almost 9% over the previous year to an average of 26,500. Since spectator numbers are consistent throughout the country, this suggests a loyal fan base with real potential for growth.

TV coverage of the Maxxis British Supersport Championship will form part of the SKY Sports and ITV packages. Last year Sky Sports broadcast 29 programmes during the season, amounting to more than 100 hours of programming for the British Superbike series and Supersport support races. Rounds of the Supersport Championship will also be broadcast as part of ITV1’s 2007 racing package, reaching around a million viewers a week.

In addition to wide TV exposure, Maxxis will benefit from trackside branding, podium ceremony advertising and rider interview backdrop branding, while all bikes in the series will carry Maxxis branding on their front number plate sticker.