Michelin Tempts Aircraft Tyre Buyers

On April 1 Michelin Aircraft Tire Company in the US launched a promotion through its Authorized Service Centers intended to lure potential customers over to the French brand. The “Upgrade to Michelin” program tempts customers with an 20 per cent instant rebate should they choose to convert all the main landing gear tyres on their aircraft from a competitor’s brand to Michelin. Those converting all main and nose landing gear tyres on their aircraft will receive a 25 per cent discount on the purchase price of their Michelin tyres.

Terry Schultz, director of general aviation sales for the Michelin Aircraft Tire Company believes that the program “challenges existing centres to utilise the tools and resources we have designed to expand their sales and receive rewards in return.” The offer covers purchases of Michelin AIR X, Michelin Air, and Michelin Aviator products.