Michelin Primacy Hits the OE Teens

Michelin has disclosed that, in the year following its introduction, its Primacy high performance tyre has been approved as OE on no less than 13 new cars. These OE agreements cover everything from saloons to minivans to sports coupes, and every vehicle category in the 2007 car market features at least one model equipped with the tyre.

The Michelin Primacy HP is fitted as original equipment on the Audi A3, A4 and TT, the Citroën Picasso, the Ford Mondeo and Galaxy, the Kia Cee’d and Opirus, the Lexus GS, the Peugeot 607, the Renault Laguna, the Toyota Auris and the Volvo S80.

The tyre has received a fair amount of press due to the claim it provides at least 25 per cent longer tread life than any competitor in the same premium range, according to the findings of a test conducted in the third quarter of 2005 by German technical services firm TÜV SÜD Automotive.