Alcoa Adds Dura-Bright to LT/SUV Lines

(Akron/Tire Review) Alcoa Forged Specialty Wheels has added the company’s Dura-Bright wheel technology to its line of aftermarket light truck/SUV wheels. Dura-Bright, already available on Alcoa aluminum medium truck wheels, is a surface treatment that helps maintain a wheel’s bright, like-new appearance.

According to Alcoa, the proprietary surface treatment penetrates and reacts with the aluminum thus becoming an integral part of the wheel, and resists peeling, cracking and corrosion.

“We are proud to announce Dura-Bright technology as an innovative new surface treatment option for our one-half ton truck and SUV aftermarket wheels,” said Doug Dietrich, vice president and GM for Alcoa Wheel Products. “Dura-Bright technology allows us to expand our product portfolio and offer an innovative new wheel surface treatment that addresses the appearance and ease of maintenance needs of our customers.”

Launch fitments for Dura-Bright technology include 20-inch forged Adventure series wheels, which will be available this quarter. The Dura-Bright treatment comes with a three-year limited warranty.