Yokohama Bringing New Rubber to Geneva

Japan’s Yokohama Rubber Co., Ltd will use the 77th Geneva Motor Show to introduce several of its latest products to Europe. Amongst these are the new additions to the company’s flagship ‘ADVAN’ range, including the ‘ADVAN Sport Z.P.S.’, a run-flat version of Yokohama’s popular performance tyre, the S8 ADVAN Sport, developed exclusively for Audi, and the ADVAN Winter. Yokohama proudly states these tyres have been specially developed for the OE segment and will be fitted to some of the world’s most desirable cars.

Yokohama also plans to display what it refers to as a new generation of winter tyre – the ‘W.drive’ – for the first time. This tyre will be available for sale later in the year, and forms a part of the company’s ‘drive’ range of tyres, several of which are already on the market.