Sales and Marketing Appointments at Pirelli North America

Pirelli Tire North America has reorganized its sales and marketing organization. The announcement coincides with the news that Peter Tyson, VP Communications and Motor Sport, Pierluigi Dinelli, Director of Marketing, and Giovanni Ricci, Supply Chain and Pricing will return to management positions in Europe.

The Pirelli North American sales and marketing effort has been re-organized, largely by promotion from within its existing team. Dan O’Shaughnessy is promoted to the newly created position of Regional Sales Director, reporting to Riccardo Cichi, Vice President Sales. He will be responsible for all regional sales and all Pirelli’s Regional Sales Managers will report to him.

Jason Fort is promoted to Director of Marketing, reporting to Riccardo Cichi, and will be responsible for all trade marketing activities. This includes pricing and promotion and all types of dealer support that Pirelli offers.

Reporting to Fort, having transferred from Pirelli’s marketing HQ in Milan, Mirella Cielo will be responsible for supply chain organization and pricing. On the communications side, Rafael Navarro is promoted to Director of Communications and Motorsport, reporting to company president Guy Mannino. He is responsible for all aspects of advertising, public relations and motorsport activity.

Guy Mannino, President of Pirelli Tire North America, commented: “This is a continuing evolution of Pirelli in North America. We have had a lot of success in recent years and this has enabled some of our most talented people to build strong careers for themselves in a growing organization. We are very ambitious to build an even stronger company which is able to meet the needs of our North American customers in a way that allows us to stand out from our competitors and our new organization is the means to deliver on that..”