Safety Groups Team Up to Target Motorists

TyreSafe has become the latest organisation to work in conjunction with RoadSafe, a road safety partnership of companies and road safety professionals. This is not the first time the two groups have worked together – the Tyre Industry Council, as TyreSafe was then known, has conducted various initiatives with RoadSafe, and in 2001 the TIC gained a Prince Michael International Road Safety Award for its practical work promoting the dangers of driving on defective or badly worn tyres, a contributory factor in many accidents.

According to figures recently released by the Department for Transport, a third of all crashes resulting in injury occur as a result of defective or under inflated tyres. RoadSafe and TyreSafe will be working closely together to raise the awareness of the importance of illegal and badly worn tyres – previous TyreSafe research indicates that 12 per cent of cars on UK roads have at least one tyre below the 1.6mm legal minimum tread depth, and a further 12 per cent have at least one badly worn tyre – between 1.6mm and 2mm.

TyreSafe are to act as the spokespeople on behalf of RoadSafe on all tyre safety matters. The two organisations will arrange joint initiatives targeting all drivers, emphasising the message of how important it is to check tyres regularly and replace worn tyres before they reach the legal minimum.