Pirelli to Raise US Prices

The cost of Pirelli passenger car and light truck tyres in the US will rise as of April 2007. Pirelli Tire North America has indicated its intention of increasing the price of its passenger car tyre range by up to six per cent, while prices light truck tyres will rise by up to nine per cent. The amount of increase will vary according to product line and/or tyre size.

Pirelli state that the latest increases are the result of escalating raw material and energy costs. The company’s decision to raise prices comes less than a week after both Goodyear and Hankook released details of similar price increases for North American consumers.