New SUV Tyre Lasts 35 per cent Longer Than Any Competitor

Just over a year ago Michelin raised a few eyebrows when it claimed that its Primacy HP tyre lasted 25 per cent longer than any competitor. This year the French manufacturer has gone even further claiming that its latest 4×4/SUV orientated tyre lasts an average 35 per cent longer than any of its direct competitors in the premium range. Michelin also recently launched the latest Porsche Cayenne reference tyre, the Latitude Sport. The official launch of the tyres follows previews of both at the Geneva Motor Show at the beginning of March.