Michelin Supplies Brennan’s Bakery

Dublin-based Brennan’s Bakery is operating a 100 per cent Michelin new and replacement tyre policy across its fleet of commercial vehicles, which are used to deliver fresh bread throughout Ireland. Operating under the famous slogan “today’s bread today”, the Brennan’s Bakery fleet comprises 16 tractor units and trailers, together with two 18 tonne rigids, each fitted with E-segment regional tyres which are managed using Michelin’s Four Lives tyre policy.

Tom Brennan, Distribution Manager at Brennan’s Bakery, explains: “Vehicles in our fleet cover approximately 100,000 km a year, operating primarily during the night to ensure fresh bread is on the shelves of the major retail establishments each morning.

“Tyre reliability is therefore a critical factor to our business, and having tried a number of different tyre brands across the fleet, we’ve settled on a Michelin policy as our standard fitment. The ability to regroove, remix and then regroove each Michelin tyre again also ensures we benefit from maximum performance and economy,” he adds. Brennan’s Bakery sources all replacement tyres and tyre services from local independent supplier TAB Tyres & Batteries. It also specifies all new vehicles joining the fleet with Michelin tyres as original equipment.