Cooper Launches New CS4 Touring Tyre

(Akron/Tire Review) On March 20, in Pearsall, Texas, just outside San Antonio, Cooper Tire & Rubber Co. launched its new all-season premium Cooper CS4 touring tyre.

Select tyre dealers and trade media guests were invited to the 1,000-acre Cooper Tire and Vehicle Test Center to experience the new tyre’s performance in wet-braking and autocross as well as ‘soft handling’ and quick-lane-change manoeuvres.

The CS4, intended for sedans, minivans and crossover vehicle applications, offers two all-season tread options – a four-rib tread design (T rated) and a five-rib design (H and V rated), said John Pecoraro, Cooper’s product marketing manager. The T-rated CS4 tyre features a limited 80,000-mile treadwear warranty, while the H- and V-rated versions offer a 60,000-mile warranty. In addition, Cooper is offering a free, 45-day road test on the new tyre.

The T-rated version carries a UTQG of 780 A/A (640 A/A for 14-inch), the H-rated version a rating of 560 A/A and the V-rated tyre a UTQG of 520 A/A, said Pecoraro.

The CS4 will be available in 29 sizes (T rated) and 31 sizes (H and V rated), to fit 14- through 18-inch wheel diameters. It will be produced in Cooper’s Tupelo, Mississippi and Albany, Georgia tyre plants.

The tyre’s R-Tech (Response Technology) construction and extended bead filler offers enhanced handling, control and steering response, according to Charles Yurkovich, vice president of global technical operations at Cooper. The new tyre essentially applies ultra-high performance technology in a broadline touring tyre, Yurkovich stated.

“This tyre is the most thoroughly performance-tested passenger tyre in the history of Cooper,” said Yurkovich, adding that the tyre has seen more than 10,000 hours of indoor wheel testing and more than 5 million miles of collective vehicle testing.

In early April, a new Web-based training tool featuring the CS4 will make its debut, announced Jim Keller, vice president of marketing. Designed for counter salespeople, the e-learning module will be accessible through cooperworld.net and coopergorillarewards.com, he said.

The CS4 will start shipping in mid April, according to Keller.