Avon Motorcycle Tyres Appoint New PR Agency

Avon Motorcycle Tyres has announced the appointment of a new public relations agency. As of March 8 Performance PR became responsible for handling all media enquiries and for raising the profile of the Cooper Tire owned motorcycle division.

The agency, who specialises in automotive and motorsports public relations, already handles the tyremaker’s four-wheel interests for the Avon and Cooper brands in the UK, including the promotion of car and 4×4 tyres as well as Avon’s title sponsored British GT championship, Formula 3 and A1 GP motorsport.

“These are exciting times for our motorcycle division,” said Avon Tyres marketing communications manager, Sarah McRoberts. “The recent STORM sports touring tyre is receiving glowing praise and sales successes. With exciting new products due this year and Performance PR onboard, we’re sure that Avon will be at the forefront of motorcyclist’s minds.”

Avon Motorcycle Tyres have thanked Clive Jones of Intamoto for his “sterling work” covering the division’s public relations during the past five years and wished him well for the future.