Toyo Introduces The New 350 Tyre For Small To Medium Cars

With environmental concerns at the top of everyone’s agenda along with spiralling oil prices, the stage was set for the launch of the Toyo 350; a tyre that provides low fuel consumption and long life. Toyo’s cutting edge computer simulation technology has endowed the 350 with extremely low rolling resistance, reducing a car’s fuel consumption. This reduced rolling resistance also has beneficial effects on tyre life, meaning double savings for drivers as well as reducing their car’s carbon footprint.

There is no compromise in the performance either. The new tread compound provides superb wet and dry weather performance, says Toyo, and makes heavy braking during a sodden British ‘Summer’ an altogether more predictable affair. Innovative ‘Silent Wall’ technology uses quite literally ‘baffling’ technology to dissipate unwelcome sound waves from the road surface to minimise cabin noise. All this, in a tyre aimed at small family hatchbacks.

Despite being designed from the outset as a ‘mid-range’ tyre, the Toyo 350 enjoys many design features that have ‘trickled down’ from its high performance siblings. The high modulus polyester casing, combined with a hardened bead filler means that handling is well and truly sorted, whilst wide straight cut grooves in the tyre’s centre literally channel gallons of water away to help improve wet weather adhesion.

So after the saving the planet and enjoying prodigious level of grip, one might expect to pay a fortune for this cutting-edge rubber. But, with the range starting at around £20, you don’t need bottomless pockets to enjoy greener, cleaner and longer lasting tyres.