Score a Goal With Michelin

Michelin has joined forces with world-renowned football brand Umbro for the development of football related products. The first such product to come out of this union is a new type of football boot, the X Boot III. Featuring what has been dubbed ‘touch control’ technology, the X Boot III is made from a unique material that, when combined with the suede strike area of the boot, results – according to tests conducted in lightly wet conditions at Liverpool John Moore’s University – in up to a 90 per cent improvement in control, touch and striking accuracy.

Michelin claims the new boots have benefited from the company’s many years experience with Formula 1 GP racing, and that their acquired knowledge of how to maintain control through material performance during moments of extreme speed, regardless of weather conditions, is the key to the success of the new Umbro X Boot III.

Michelin and Umbro are developing additional products for the world’s favourite sport. This partnership is the latest in a series of sporting collaborations that include a partnership with the French tennis brand Babolat and with table tennis equipment manufacturer Cornilleau.