Providing Customers With a Quality Edge

(Rubber Asian, Kerala, India) Pelican Rubber Pvt. Ltd., which began as a small-scale industry just a decade ago in 1996 for the manufacture of automobile butyl tubes, is today one of the most sought after brands across India and abroad.

The rapid strides made by the company within a short span of time have earned a name for itself in the rubber tube industry besides taking it to the top of the leading suppliers of not only tubes but also flaps, curing envelopes and curing tubes suited to all varieties of tyres. Major tyre companies and tyre traders are sourcing their requirements from Pelican.

The guiding spirit

Pelican Rubber’s achievements and progress can justifiably be attributed to the commendable dynamism and pragmatic vision of its founder Chief Executive Mr. Shiv Shanker Agarwal who has to his credit four decades of experience in tyre and tube industry.

“I firmly believe in continuous innovation and adaptability to upgrade the facilities and changing strategies in line with the market trends and demands,” Mr Agarwal says. Yes, he is a man of conviction; a quality that percolates down to the whole managerial hierarchy.

Pelican Rubber has its state of the art manufacturing facilities at Gaganpahad Village, in Ranga Reddy district of Andhra Pradesh, India, which is well connected to the National Highway and is in close proximity to a land port and international airport.

Reputed clientele base

The clientele of Pelican Rubber includes tyre manufacturers in the country like JK Tyres. Vikrant Tyres, Apollo Tyres and Falcon Tyres. The repeat orders from these reputed and quality conscious companies, is ample testimony to the quality parameters that are practiced and implemented by the company.

The company is also one of the leading Butyle rubber tube exporters to more than 28 countries all over the world including the most technologically advanced countries like the USA and Europe. The company has won CAPEXIL’s (Govt of India) most coveted Export Merit Award for five consecutive years. The Ministry of Commerce, Government of India, has awarded “One Star Export House” to the company.

Pelican Rubber is in the forefront of successfully exploiting the tremendous demand from the various state transport undertakings, which consume substantial quantities of tubes in the country and are getting repeat orders. The company is also a major supplier to the Defence departments of the country and other Government organisations including DGS &D.

In India, the company claims at least 25% share of domestic replacement market. Its tubes supplied under the brand name of ‘AVON’ are successfully competing with many other multinational tyre manufacturing company’s products. Pelican offers a wide variety of ‘AVON’ butyl tubes that address a range of segments from passenger cars to commercial and agricultural vehicles. The product is designed and developed according to the applications by considering critical factors like load patterns, road conditions, and the vehicle’s tyres.

Awards and recognitions

Pelican Rubber is one of the first tube companies to be accredited with ISO 9001: 2000 certifications by DNV – Netherlands. The company won export awards of the All India Rubber Industries Association (AIRIA) from 1998 to 2006 successively and the top Export Award for SSI for the years 2004—06. It has also won the Special Export Award for the year 2004-05 from CAPEXIL.

“Innovation is an important measure of success,” says Mr Agarwal adding that it is the only way to stay and surge ahead in the most competitive environment. He constantly guides his staff to cope with the changing trends and to strike a balance between cut-throat competition and wafer thin margins.

The strides of Pelican are driven by an uncompromising commitment to providing the much needed quality edge to its clients. And this is what exactly makes it a winner.