New Prestivo UHP Sizes Added to Stapleton’s Range

Since its introduction into the UK less than six months ago, Prestivo, Stapleton’s own brand range of tyres, has enjoyed impressive sales and has a large number of customers already committed to the brand. Steve Parker, Stapleton’s wholesale director says: “We have expanded the range to offer more choice for customers with extra sizes within the Sport range.

He adds: “The Prestivo SPORT offers true driving pleasure. You can feel reliable acceleration, braking and cornering in everyday driving. Aggregated and advanced technology gives this tyre sport and comfort performance.”

The range also includes Prestivo 2000, available in 35 sizes.

Prestivo tyres are available exclusively through Prestivo Partners, a partnership scheme created to ensure all retailers receive the backing and support they need to maximise sales of Prestivo Tyres.

Prestivo Partners enjoy attractive rebates, branded clothing, in-store support including posters, POS materials and other branded support items. Stapleton’s marketing manager Stephen Childs said: “We’ve invested heavily in marketing the Prestivo range and the partner package is just one aspect. Partners will get all the support they need and needless to say the profit margin will be attractive for them too.”

Through its six distribution centres in Letchworth, Wakefield, Coatbridge, Bristol, Burton and Warrington, Stapleton’s stocks over 500,000 tyres. The extensive range, coupled with the company’s nationwide twice-a-day, same-day or next-day delivery service, means retailers have a wholesaler they can rely on.