New ‘Bridgestone or Nothing’ Ads Unveiled in Chicago

(Akron/Tire Review) New television ads supporting the recently launched consumer campaign for Bridgestone/Firestone North American Tire (BFNAT) were revealed at the Chicago Auto Show this week.

Produced by Dallas-based The Richards Group, the commercials will air this year on national TV networks and more than 15,000 movie screens across the country. BFNAT said it will also conduct an extensive print and online ad campaign to complement the broadcast message. In addition, “Bridgestone or Nothing” ads will be displayed on the tyremaker’s fleet of customer delivery service vehicles.

“We believe this new campaign will help consumers recognize Bridgestone as a world leader and as a premium tire choice for drivers with high standards,” said John Gamauf, president of consumer tyre replacement sales at BFNAT. “For too long, the Bridgestone brand has been the best-kept tyre brand secret in North America. Not anymore.”