Ceat OE Supplier for Global Automobiles PVT Ltd

CEAT Ltd. has wrested the rights to become the official OE Supplier for Global Automobiles PVT Ltd. In keeping with the requirements of the Indian Market, Global Automobiles PVT Ltd plans to enter the market with three variants of their two-wheeler product, that is, 100cc, 125cc, 150cc motorcycles.

A joint venture to set up this two-wheeler project at Chinsura in Hooghly district was signed between the city-based Global Automobiles Pvt Ltd, a wholly owned subsidiary of the Xenitis Group and Guangzhou Motors Company of China in November 2005.

The first phase of the factory construction in Hooghly has been completed and the factory has now been inaugurated (15 February 2007). The Government of West Bengal has welcomed this initiative and promised its unstinting support for the successful implementation of the project.

Guangzhou Motors has provided technical support for setting up the assembly line, production process and service network, while the entire cost is being borne by the Xenitis Group.

Arnab Banerjee, Vice-President Marketing, CEAT Ltd. said, “It is a matter of pride to be associated with the Xenitis group. The group is a potential market leader in its areas of operation and together with our alliance we will definitely make a success of the two-wheeler project. Our unstinted support would always be with the company during the course of this project.”