Sibur to Target UK Market

Sibur tyres may soon be available at your local independent garage or tyre fitter. Russia’s largest tyremaker is preparing to launch its push into the UK market at the Brityrex International 2007 show in May.

The company has shared its plans with the organisers of Brityrex, ECI International. “Our goal for Brityrex International 2007 is to meet and discuss terms of co-operation with tyre retailers, wholesalers, and other professionals from the UK tyre market” said a Sibur spokesman. “We are going to establish a long-term presence in Great Britain, so participation in the market’s main event is important to us.”

Sibur is a household name in Russia, with the company’s four factories producing 40 per cent of all tyres made in the country. The company has already begun its expansion plans, having opened a German office following attending the Reifen show in Essen last year.