Goodyear Promotes Three in Consumer Tyre Organisation

(Akron/Tire Review) Goodyear’s North American tyre operations have made a number of personnel changes. The moves, said Goodyear, were made with “an emphasis on promoting our primary consumer tyre brands and further evolving our market-driven focus.”

Andy Traicoff, previously director of the company’s Dunlop brand, was promoted to a new position of director of customer development. Traicoff will report to Jack Winterton, vice president and general manager of channel sales.

Todd Hershberger was promoted to director of the Dunlop brand. Most recently, Hershberger was general marketing manager for Goodyear light-truck tyres.

Melissa Montisano, previously segment marketing manager for Goodyear auto tyres, was promoted to general marketing manager of Goodyear light-truck tyres.