Essex Man Wins Marangoni-Shod MGF
David Johnson of Essex proved to be the lucky winner of the Marangoni Tyre-sponsored MG Enthusiast Magazine prize MGF. The prize was drawn at the recent NEC Classic Motor Show and the resplendent MGF was handed over at the beginning of December, a very special early Christmas present!
The competition, which ran over a six-month duration during the summer of 2006 in MG Enthusiast and at various events including the Classic Motor Show, attracted thousands of entries. The prize MGF had been restored to perfection over a six-month period by a group of specialist companies. Marangoni supplied a set of Ultra High Performance Zeta Linea tyres for the prize vehicle.
The Marangoni involvement, coordinated by Midlands marketing consultancy Torqback Ltd, was the result of a unique partnership with publisher Octane Media Ltd, parent company of MG Enthusiast Magazine, the joint venture being planned by Octane Media Managing Director Geoff Love, Managing Editor David Lillywhite and Derek Carruthers, Marangoni (Car Tyre Division) Global Sales & Marketing Director.
“We have been delighted by the response to our participation at the Classic Motor Show with Octane Media and being able to communicate the Marangoni story to an informed and discerning audience. We were more than happy to supply the Zeta Linea tyres for the MG Enthusiast project MGF, which highlights their suitability for this hugely popular sports car. Our NEC involvement has certainly proved a very successful and rewarding partnership and has provided an ideal platform for building Marangoni brand awareness in the Classic Car market segment,” said Derek Carruthers.
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