Spend a Lifetime with Marangoni

Italy’s Marangoni has launched a campaign to enlighten UK drivers on the benefits of thinking Marangoni when selecting new tyres. Following on from its successful “Intelligent Professionals” series, the new campaign links Marangoni’s position as a premium brand with the company’s Lifetime Tyre Warranty, a strong selling point.

Derek Carruthers, Global Sales & Marketing Director for Marangoni’s car tyre division, said “Communicating the Marangoni message to potential customers before they have made a decision on replacement tyres is fundamental.” He added that the company was attempting not only to build brand awareness but to also demonstrate that buying Marangoni tyres is a win/win situation for the customer in that they will receive both European quality and the peace of mind afforded by their Lifetime Tyre Warranty.

“We know how effective the Marangoni Lifetime Tyre Warranty can be as a selling tool,” said Carruthers, “for the customer it is really a free insurance policy for the life of the tyre.” The Marangoni warranty, described by Carruthers as coming “without strings attached,” covers irreparable damage caused by normal road usage, including damage caused by road debris and even kerbs. Free replacement is offered for tyres with more than 80 per cent remaining tread, and discounts given on new tyres for damaged tyres that have experienced greater levels of wear. Fixable tyres will be repaired at the owner’s expense.