Michelin to Introduce New 2CT Tyre In January

Tyres & Accessories has seen a preview of Michelin’s new sport touring tyre, which will be launched at the Motorbike Trade Expo in January. Details are sketchy at the moment, but external independent testing appears to suggest that the new dual compound tyre will last 10 per cent longer than any of its competitors. Michelin representatives told T&A the manufacturer has planned an extensive publicity campaign, which will be followed up with a comprehensive marketing strategy. This includes: a new website, revised retailer opportunities, show participations and media, advertising and PR activities. Furthermore, sources report that the manufacturer’s Expo stand will be one of the biggest at the show.

The launch of the new tyre is being overseen by Michelin Tyre Plc’s new head of Two-wheel, Olivier Gros. Gros recently moved to the UK from Michelin North America after more than six years working as a marketing manager in the US. In addition to his experience, Gros brings with him a series of ambitious goals to improve and grow the manufacturer’s position in the UK market. Explaining that Michelin is aiming for the UK number one spot in the next three years, Olivier Gros commented: “We have all the ingredients necessary, best brand, best products and best people.

See January’s T&A for the complete interview. February’s motorcycle tyre feature will include all the most influential motorbike tyre news and will include coverage from the Stoneleigh exhibition.