Cooper Claims Discoverer Tyres Can Take You Anywhere

While Cooper is obviously confident about its tyres, the company has to admit that making your car float is beyond its capabilities, although visitors to the Lake District could be forgiven for thinking otherwise. To celebrate its first year of using Cooper’s Discoverer STT rubber on its fleet of 4×4 vehicles, off-road driving centre Kankku has launched an innovative advertising ploy. The extreme driving experience venue, based in the scenic national park, has hung one of its branded 4×4 cars from a crane just outside Windermere so that the town’s many visitors can’t miss the adrenalin-fuelled activities on offer.

Cooper’s rugged Discoverer STT has been designed with the outdoor pursuits of rock-climbing, mud-eating and terrain-taming in mind, which is apparently why Kankku’s rocky trails and tough landscape. The tyres might not have helped the vehicle get into this precarious position, but Kankku boss Nick Fieldhouse has nothing but praised the STT: “These STTs are given a hard life,” he said. “We have a seven-day a week operation taking novice to experienced 4×4 clients off-road in some of the most demanding conditions in the UK. They’re wonderful.”