Van den Ban Launches e-Commerce Site
Netherlands-based international wholesaler, Van den Ban, prides itself on being able to provide a comprehensive range of competitively priced tyres and, furthermore, describes itself as a leading player within the highly competitive UK market. In November VDB launched a new e-commerce site which is said to provide clients with an even more user friendly system that constantly updates prices.
Van den Ban competes in various important sectors of the UK tyre market – budget, high performance, private brands and winter tyres, thus giving customers a wide competitive choice. Perhaps the best-known brand is Flamingo, VDB’s leading private label which has been on the market for over 25 years now, and that currently has the option of three pattern ranges, the CD1000, CD2000 and CD3000 which are all specifically aimed at the high performance and ultra high performance sector of the market. Produced by a well-known European manufacturer, pattern sizes vary from 135/80T R13 through to 235/40Z R18 95W.
For the past three years now Flamingo has also included the Alaska winter tyre in its range and a rapid growth in sales underline the success of this winter tyre. Alaska winter tyres are available in the following sizes: 145/80R13 – 205/55R16.
Van den Ban’s (VDB) Novex private brand was launched into the UK market just over two years ago and is already recognised as a high quality tyre. Manufactured by Dunlop Tyres International in South Africa, the Novex brand offers a comprehensive range of attractive tread patterns and sizes from 145/80 13 right through to a sporty 235/45 ZR 17 and the tyre specialises in the passenger, high performance and light commercial sectors with their T-Speed, Pro-Speed, Super-Speed and Van-Speed options. In a few months time a programme for SUV/4×4 sizes will also be launched.
At the same time Van den Ban back up these brands with a very comprehensive choice in all major ‘A’ brands in summer and in winter tyres, such as Bridgestone, Continental, Dunlop, Firestone, Goodyear, Michelin and Pirelli and also other B-brands. At the same time, especially for the UK market VDB also offers a huge assortment in UHP/4×4 tyres.
VDB managing director Frans van Lenten concludes: “With so much choice, a stock of approx. 1 million tyres, we are extremely confident of being able to provide the UK market with the right type of tyre in the applicable season at a competitive price.”
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