Terry Cuttell Joins B.I.T.S.

Tyre wholesaler B.I.T.S. has signalled its expansion intentions by signing up industry specialist Terry Cuttell as Group Business Development Manager (Motor Dealer Division). Working alongside Darren Duguid – B.I.T.S. UK Sales Manager (Motor Dealer Division) – he will be based at a new office in Burton-on-Trent, which is totally dedicated to dealership relations. B.I.T.S. already has a substantial presence within dealer groups and the appointment of Terry Cuttell, with his strong links to manufacturers and wholesale tyre service providers, will further accelerate this, says the company.

“I am delighted to have joined B.I.T.S. at such an exciting time in the company’s development,” said Terry Cuttell. “The tremendous reputation that has been gained over the years is the perfect springboard for building relationships within dealer groups and independent dealerships. There is considerable potential for forging links with manufacturers, supplying a full range of OE tyres to franchised dealerships in a market that is growing via the increasing number of authorised independent outlets, following block exemption changes.

“The potential for dedicated Bespoke Tyre Programmes within dealerships is still largely untapped, with many dealer franchise owners and dealer principals failing to capitalise on the replacement tyre market. With dealer margins so small, this add-on profit stream can not only have a major impact on margin but, just as importantly, it ensures a continuing dialogue with the retail customer and increases the opportunity of future vehicle sales with increased vehicle/customer flow.”

B.I.T.S. operates through 8 major outlets in strategic locations with high stock levels of all major brands; over 500,000 tyres are stocked nationwide. Daily delivery is guaranteed, with multi deliveries daily in various locations.