SEMA Show 2006: Pirelli Teams With Foose Design

(Las Vegas/Tire Review) Pirelli Tire North America announced that it will become the exclusive tyre supplier to Foose Design. Foose Design founder Chip Foose, according to Pirelli, “has almost single-handedly brought the pleasures of creative automotive design to the American public through his regular TV appearances.” The first fruits of the partnership are all over the SEMA Show floor – some 30 Pirelli shod Foose vehicles are on display at the Las Vegas Convention Center.

By joining forces with Foose Design, Pirelli will become a more visible tyre supplier in the hot rod and muscle car segments, and Foose will have access to Pirelli’s product range and close cooperation with Pirelli’s R&D department. “This is a complementary relationship which has the ability to expand the horizons of both parties,” said Guy Mannino, president of Pirelli Tire North America. “It is very much seen as a long term commitment from both sides. Chip’s designs are timeless and are transcending into the OE world; our future labours together will have no boundaries.”