Roberts Bakery Appoints ATSE

Northwich-based Roberts Bakery has appointed ATS Euromaster as its sole commercial vehicle tyre services provider, responsible for a 90-strong fleet, which includes car-derived vans, rigids and tractor units and trailers. The new agreement will see ATS Euromaster’s truck centre in Warrington fit Michelin tyres across the Roberts Bakery fleet – replacing a previous Bridgestone policy which was managed by a local independent tyre dealer.

“We wanted higher service levels from our supplier and ATS Euromaster was able to offer a range of additional benefits,” says Nick Crank, Transport Manager at Roberts Bakery. “These include fortnightly fleet checks, together with the ability to regroove and turn tyres on the rim to ensure maximum mileage performance.

“Tyres have a critical impact on a vehicle’s fuel economy, and we are hoping that by working with ATS Euromaster to manage our tyres more effectively, we will be able to make valuable savings to our fuel bill. Switching our procurement policy will also allow us to follow Michelin’s four lives tyre policy,” he adds.

Roberts Bakery delivers a comprehensive range of bread and pastry products across the UK, with each truck covering up to 100,000 km a year. As part of the new agreement, all vehicles will have access to ATS Euromaster’s fleet of 1,200 mobile service vans, which are on standby 24 hours a day to provide nationwide roadside assistance in the event of a tyre-related breakdown.

Fleet checks are carried out by ATS Euromaster utilising an advanced electronic data capture (EDC) system which allows the technician to record each tyre’s condition, pressure and tread depth onto a small handheld computer, before uploading the results via mobile phone to a central database.

The regular fleet checks are designed to support an employer’s Duty of Care responsibilities and help to protect the company’s Operators License, whilst also ensuring all tyres comply with C&U regulations. Regular checks also help to reduce the risk of tyre related breakdowns and allow a customer to actively follow a programme of good tyre husbandry.