Product Strength – Hercules International

Earlier this year Hercules International launched the Ironman range of tyres. These are available as commercial light vehicle, 4×4 and passenger car radials. The Ironman PCR range is subdivided according to speed rating. As a result the Type-H line consists of twenty-two 60 to 75 series products in 13 to 16-inch diameters; five 13 to 14-inch 70-series sizes in the Type-T line; and two 15-inch 50 series products in the Type-V offering. The new brand also offers a number of 12 to 15-inch van products and five 15 to 16-inch Radial A/T 4×4/SUV sizes.

Hercules International (formerly known as Treadways Exports) also underwent a bit of marketing overhaul earlier this year when the company launched a new corporate identity heralding its new name. The new name is said to promote a product focus in a way that the former brand simply couldn’t. The global name changeover was scheduled to be completed by the end of November 2006.

For Hercules the UK is its largest export market in Europe, with other large markets such as Germany some way behind. This year the export department has received numerous enquiries from various markets, but particularly from countries like Bulgaria and Romania. This is one reason why Hercules launched a new range of studable Avalanche X-Treme passenger car and SUV/light truck tyres at the Essen Show in May.

The SUV sizes are available in diameters of up to 20 inches and are S to W-rated. The new “snow tyres” will be produced at Hercules’ facilities in both the US and China. And with warehouses in both countries, the company says it is able to ship to international markets direct from the nearest plant.

Treadway Exports, based in Waterloo, Ontario, Canada is the largest independent tyre exporter in North America. Founded in 1968, Treadway’s markets include over 70 countries worldwide. Treadway Exports sells tyres that are made using North American engineering and technology. Production takes place both in North America and the Far East under careful scrutiny and rigorous testing. The tyre designs are modern and our product passes all DOT mark and other world standards. Treadway Exports sells to distributors for defined exclusive markets throughout the world.