NGK Promotion Continues Next Year
The BoxClever independent garage trade promotion by NGK Spark Plugs (UK) has proved so successful that it will continue into 2007, says the company. Brian Childs, NGK’s Deputy MD Sales & Marketing, said that the NGK clothing range has continued to prove popular, as have the colour TVs and DVD recorders. He said: “There is no limit to the amount of BoxClever claims that garages can make; all they need is the correct quantity of box tops to qualify for their free gifts. Further additions to the BoxClever Collection will be announced early in 2007.
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