New Website for Avon

Avon has launched a new website, www.avonmotorcycle.com, designed to provide riders with all the information they need to make an informed tyre purchase. The backbone of the site is a comprehensive and easy-to-use fitment guide, which confirms correct tyre sizes and lists approved Avon fitments. Once armed with these options, it’s simply a matter of typing in a postcode to locate Avon’s nearest UK dealer.

For those interested in the technical side of tyres, there is also informative content, ranging from what those sidewall markings actually mean, to how a tyre is constructed. The site also features the development story behind Avon’s acclaimed sport tyre range ‘Viper’ – as seen through the eyes of senior test rider Peter Wilson.

An equally fascinating insight into custom tyres comes from Arlen Ness, the world-renowned custom bike builder. In addition there are sections dedicated to news, safety tips and tyre care plus full details of Avon’s latest Sport-touring tyre range Storm-ST, the first motorcycle tyre to benefit from “Reactive Footprint’ technology.