New Slogans For BFNAT

Bridgestone Firestone North American Tire (BFNAT) used its dealer meeting, run in parallel with the SEMA Show in Las Vegas, to unveil new slogans for its Bridgestone and Firestone tyre brands. “It’s Bridgestone or Nothing” is the new tagline for the Bridgestone brand, while the Firestone brand will be tagged with “A Tradition of Innovation.” Bridgestone UK and Europe representatives told Tyres & Accessories that there are no current plans to transfer the new slogans to markets on this side of the Atlantic.